Executive Athletes 2.0
Executive Athletes
Performance
Beyond
The Boardroom.

For leaders who refuse to coast.

Leadership  ·  Performance  ·  Resilience  ·  Reinvention  ·  Adventure

What This Platform Is — And Is Not
×A recruiting company
×A coaching company
×An apparel brand
×A motivational platform
Executive Athletes is a modern media platform and community for leaders who refuse to coast — built at the intersection of leadership, performance, resilience, reinvention, and lifelong growth.
18K+
Community Members
200+
Podcast Episodes
25+
Years in Executive Search
52
New Episodes Coming
The Mission
Life Is An
Athletic
Pursuit.

Most leadership brands focus on career success. Most athletic brands focus on physical performance. Executive Athletes sits in the middle.

The boardroom. The backcountry ski run. The startup. The comeback. The reinvention. The pursuit never ends.

For people who have already achieved success and are committed to discovering what comes next
We believe the greatest leaders continue evolving physically, mentally, emotionally, and professionally
We celebrate the pursuit. Not the destination.
What We Stand For
Six Pillars.

These aren't values on a poster. They're the operating principles of people who refuse to become spectators in their own lives.

01
Performance
Relentless pursuit of excellence across every arena — business, health, and beyond.
02
Leadership
Leading self before leading others. The foundation everything else is built upon.
03
Resilience
Adapting, recovering, and continuing forward. The ability to endure is the ability to lead.
04
Reinvention
The willingness to evolve. The best version of you has not yet been written.
05
Adventure
Ski lines, backcountry ridges, open water, mountain races, and woods trails — discomfort is the curriculum.
06
Community
Connecting exceptional people through shared conviction. Not a network. A tribe.
About Ken Lubin
Not a recruiter.
An advisor.

Ken Lubin is Employee #1 at ZRG Partners — today a top-10 global executive search firm. Over 25 years, he has advised CEOs, founders, and investors on the leadership decisions that determine whether their companies win or get left behind.

He has placed hundreds of senior leaders across Fortune 500, private equity, and high-growth businesses. He has sat across the table from the best operators in the industry. He knows what separates the leaders who scale from the ones who plateau.

He also competes. Not as a hobby — as a way of life. He has co-won The Death Race, won the Tuckerman Inferno, competed at the Olympic Cycling Trials, and raced Division I skiing. He continues to chase ski races, adventure races, backcountry descents, road cycling, running, and mountain pursuits.

He founded Executive Athletes in 2010. It grew to 18,000 members, 200 podcast episodes, and sold-out events in six cities. Then life intervened. Now it's back — rebuilt from the ground up as a media platform, not a side project.

"I don't say that to impress you. I say it because both journeys required the same skill: knowing exactly who belongs on the team — and having the conviction to go get them."
— Ken Lubin, Founder
Athletic Record
Co-Won The Death Race
Won the Tuckerman Inferno
Olympic Cycling Trials Competitor
Division I Ski Racing
Adventure racing · Backcountry skiing · Road cycling · Running · Mountain pursuits
The Questions Ken Helps CEOs Answer
Who needs to be in the C-suite as you scale from $50M to $500M?
What does a world-class revenue leader look like in your market right now?
How should your leadership team be structured to survive hypergrowth?
How do you navigate a critical leadership transition without losing momentum?
Executive Search

For over 25 years, Ken has helped companies identify and recruit exceptional leaders through retained executive search via ZRG Partners.

Contact Ken
Executive Athletes
The Podcast
Executive
Athletes
Hosted by Ken Lubin
200+ episodes
The Podcast
200 Conversations.
One Obsession.

CEOs, founders, investors, military leaders, elite athletes, and adventurers — all exploring what it takes to keep performing long after you could have stopped.

EP. 1
Brubaker — The First Conversation
Where Executive Athletes began
EP. 47
Death Race — What I Learned
On pain, conviction, and the edge of limits
EP. 89
The Comeback
Reinvention after achievement
EP. 112
Before the Market Opens
Why the 5am discipline changes everything
200+
Full Archive Available
Every episode, every guest
Listen on Spotify Get Season 2 Updates
The Community
Invite-only.
High trust.
High value.

Not mass market. Not a LinkedIn group. A community of executives, founders, investors, operators, athletes, and adventurers connected by one conviction: the pursuit never ends.

18K+
Current Members
Senior leaders who self-identify as athletes — already connected, already activated.
200+
Podcast Episodes
High performers on leadership, resilience, adventure, longevity, and reinvention. Season 2 coming.
15+
Years Running
Relationship capital built through real rooms, real conversations, and shared experience.
Built For
CEOs Founders Investors Entrepreneurs Operators Executives Former Athletes Builders Adventurers Ski Racers Cyclists Mountain Runners Sailors Backcountry Skiers
Join the Platform
The pursuit
never ends.

Be first when Season 2 launches and the community activates. This platform is for people who refuse to become spectators in their own lives.

No spam. Unsubscribe any time. We take this community seriously.

You're in the queue.

We'll be in touch. Connect with Ken on LinkedIn in the meantime.