Episode # 135-Amanda Russell-Elite Athlete-Author of The Influencer Code- Round 2
She was an influencer before the term even existed...and when brands like Lamborghini, Cedars-Sinai and Lionsgate want to better understand influencer marketing, they call one person...Amanda Russell.
As an international fitness icon, sought-after speaker and brand strategist, Amanda has been at the forefront of the digital marketing and social media revolution from its infancy. Amanda designed & co-created UCLA's' Influencer Marketing curriculum, the world’s first fully accredited program in Influencer Marketing and currently teaches this program, along with marketing, branding, and business strategy at UCLA at UT Austin, to a global audience of students and future leaders.
She advises some of the top companies in the world on influencer marketing and how they interact with their customers. Her upcoming book, The Influencer Code, teaches brands how to use collaboration to grow and scale their business.
The Toronto Star calls her the “Real-life Iron Woman” and “the ultimate go-getter”. Amanda is here in [city] to help us all better understand what influence is (and what it’s not), how to collaborate more effectively with influencers and how to use influencer marketing to build our brands and grow our businesses.