Frank Hwang is Vice President of Marketing for the EF Pro Cycling Team. This role encompasses bringing the global mission of EF Education First to life through the context of sport. In his past, he has worked at consumer brands including Sperry and Timberland, focusing on bringing their stories and products to life across the consumer journey, pioneering holistic strategies from salience to sale in high growth global categories. He also was the Global and North American Marketing Director for Cannondale Bicycles and ran the digital experience for Gillette while at Digitas. He is a speaker at Boston College, IRCE as well as for SocialMedia.org. He’s a graduate of Bowdoin College as well as Boston College’s MBA program. Most importantly, he’s a dad and a husband, keeping up with his family on snow, surf, bike and anywhere in-between.
Listen to the episode here: https://anchor.fm/executiveathletes/episodes/Episode-10-Frank-HwangVP-Marketing--Education-First-Cycling-Team-e1nr69
This post on the EF Education First Cycling Team's marketing tactics is excellent! The team's use of its distinctive logo to engage both sponsors and supporters is excellent. Speaking of creative marketing, it makes me think of how certain companies cater to particular markets by developing niche fashions, such as brown pleather jackets. The development of a devoted clientele is significantly impacted by this type of focused strategy. I'm eager to read more from you; keep up the fantastic insights!
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