Watch from 15:26 , where he talks about toughness of today's athletes. We need to bring it back into sport and life in general. What ever happened to people wanting to be tough, brave and courageous? Is that not something to strive for anymore? These are basic traits of human existence. Back in the day, if you weren't tough, strong, or courageous, you didn't eat!
The crazy thing is that he referring to the professional athletes (NFL Players) that are supposed to be toughest on earth, what happened? This stems from everyone getting an award vs wanting to win! We have created a society that is lacking self esteem/self confidence and is afraid to stand up and hold their own, this needs to change. -Ken Lubin