InsideTracker is a service that analyzes your blood for various biomarkers — from sugar and cholesterol levels to liver enzymes — and tells you how you are faring in terms of health and fitness. The service does not intend to find disease, so users with an off-the-chart blood sugar level would not be told whether they may have diabetes, but instead would be advised to visit the doctor. But InsideTracker will recommend lifestyle changes to people within the "normal" ranges of the markers it looks at, so they can work to bring their blood markers up or down to what is "optimal" for them based on the latest research, the company says.
InsideTracker was founded in 2009 in Boston, and first offered its services to professional athletes. More recently, the company has been offering the services to anyone.
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